A marketing conference with a positive ROI
14th August in Tallinn, Von Krahl
Fresh.
Practical.
No-fluff.
A marketing conference that's all about growing with limited resources.
Inspired by startups and the tech world, it's all about strategic, analytical, and cost-effective marketing — with a healthy dose of creativity.
This is an event for bold, ambitious, strategic, and analytical marketers who don't want to do marketing the same way it's always been done.
If that's you, it's an event you can't miss.
🖤
Full-day stage program
One day of insights, practical knowledge, and fresh takes—with an evening networking session.
🖤
Hands-on workshops
Before the main event, you can attend 3 intimate pre-events to learn hands-on marketing skills.
🖤
Marketers' community
We're all about bringing marketers together—to share experiences and learn from each other.
Only for marketers
with 2+ years experience
WHY ATTEND?
🤍
Practical knowledge
Practical, up-to-date marketing knowledge—shared by people who are world-class professionals.
🤍
Fresh perspective
Marketing is changing. If you want to stay ahead, this is your chance to learn from the trailblazers.
🤍
Professional network
We're bringing together the best marketers in Estonia—to share knowledge and learn from each other.
Speakers
Carine van der Heijden
(Interim) Sr. Marketing Leader,
ex N26 & Booking.com
Kertu-Liina Lehismäe
CMO of Mintos
ex-N26
Maksymilian Malicki
Head of Brand
at Bolt
Raitis Purins
Chief Growth Officer at
Mapon, ex-Printful
David Blinov
CEO Finland,
Partner at Precis
Annika Helendi
Fractional CMO,
ex-Toggl
Alex Nigmatulin
Co-Founder and CMO
at PRNEWS.IO
Katria Helena Komp
Marketing Strategy Manager at Messente Communications
Fiona Alston
Journalist and
moderator
Tarmo Virki
Communications at PowerUP Energy Technologies, journalist
Eia Uus
Creativity Coach,
Mentor, Writer
Sander Rebane
Actor, Marketing Director in
Tallinn City Theatre
SCHEDULE
Key dates:
AUGUST 13
Time/Task Management in Marketing
Learn how to set priorities, avoid overwhelm, and do things that actually move the needle.
AUGUST 14
The Main
Conference Day
A full day of insights, practical strategies, fresh perspectives, and off-stage marketing talks.
PROGRAM
The Main Day:
14th August 2025
📍 Von Krahl, Telliskivi, Tallinn
🕐 9:00
Doors are open
Our recommendation: come early to skip the queues and get the day started with some morning marketing talks.
🕐 9:30
Opening remarks
A festive moment: opening of the first grit. conference in history.
🕙 11:00 – 11:40
“7 Specific Ways to Save Time in Marketing with AI – Based on Your Challenges”
What’s your most time-consuming marketing task? We’ll get it solved 🤝🏼
Based on your input, Annika Helendi will show you 7 ways to use AI to save time on the tasks that slow you down the most.
👀
🕙 11:40 – 12:20
SURPRISE SPEAKER | The Story of grit.
🕙 13:30 – 14:10
“Commitment — the Most Excruciating Part of the Job”
The episode about Bolt’s brand is the most listened-to one in our podcast’s history. Now, we’re bringing their Head of Brand to the stage – to talk about the launch of Bolt’s new brand platform in Europe.
🕙 14:10 – 14:50
“Stop Guessing Your ICP, Start Doing Research”
It’s hard to define your ideal customer profile when your current ones aren’t giving you much to work with. But what if your real opportunities lie with people you’re not even talking to yet?
In this talk, Katria will share the research framework that helped Messente redefine both their marketing strategy and product roadmap.
🕙 15.50 – 16.30
“If I Knew Then What I Know Now: Real Lessons from Scaling Printful to a $1B Company”
Helping the company 15x its revenue and reaching the unicorn status, Raitis has been at the center of one of the most impressive growth stories in our region.
Drinks and Marketing Talks 🥂
The biggest value of the event is the people we’re bringing together. We have so much to learn from each other – and the evening networking event is made for sparking those conversations.
PARTICIPANTS
You'll meet Marketing
Managers from..
🖤
Startups
Wise, Outfunnel, Woola, Xolo, Bilance, PRNEWS.IO, Cachet, YuMuuv, Bondora, Avokaado.io, GoWorkaBit, Attensira, Fienta, Stebby, and others.
🖤
Mature companies
Elisa Eesti, LHV, Nortal, Merko Ehitus, Tuleva, Thorgate, CVKeskus, City24, SEB, Zone Media, ePPC, Tripod Grupp, Coop Pank, IOT and others.
🖤
Organizations
e-Residency, EstBAN, Estonian Marketing Association, Sparkup Tartu Science Park, RIA, Estonian Aviation Academy, and others.
BACKSTORY
about the event
🖤
Evolved from the
grit. podcast
Since 2020, we've interviewed
nearly 50 startup marketers from
top Estonian startups.
The feedback has been overwhelmingly positive – and now it's time to bring to the stage.
🖤
By the people who built sTARTUp Day
The grit. conference is founded
by Marelle Ellen, Mart Lättekivi, and Ermo Tikk.
Together, we built the sTARTUp Day festival – and now we're building a world-class marketing conference.
🖤
Made together with
the community
The conference is created together with the community, for the community.
The program is curated in collaboration with our partners, community, and podcast guests.
SILVER PARTNERS
BRONZE PARTNERS
COMMUNITY PARTNERS
MESSAGING PARTNER
grit. conference 2025 is over.
See you next time 👋🏼